Apple’s got new stuff to sell you. 

Apple’s online store went down early Friday in anticipation of new products launched a few days ago: the purple iPhone 12 and AirTag. The store will open again at 8 a.m. ET (5 a.m. PT). 

There’s not that much we can say about the new, purple iPhone 12 except that it’s purple. As for Apple’s Bluetooth trackers, the AirTags, check out our hands-on experience here. The AirTags cost $29 ($99 if you buy a bundle of four), while the purple new phones are priced the same as the standard ones: the purple iPhone 12 mini starts at $699, while the purple iPhone 12 starts at $799. 

After years of rumors, the AirTags are finally coming.

After years of rumors, the AirTags are finally coming.

Image: Brenda stolyar/mashable

Both the AirTags and the purple iPhone should start arriving to customers on Friday, April 30. 

You may remember that Apple also launched some new iPads during this week’s event — namely, a new 11-inch iPad Pro with a Liquid Retina display, and a 12.9-inch iPad Pro with a mini-LED, Liquid Retina XDR display. 

The new iPads, however, aren’t coming to Apple’s store just yet. They’ll be available for pre-order on April 30, and will become available in the second half of May. 

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