Digital marketing courses market size to grow by USD 1.37 billion between 2021 and 2026; Growth driven by increasing adoption of digital media and digital marketing – Technavio

NEW YORK, March 17, 2023 /PRNewswire/ — The digital marketing courses market size is estimated to grow by USD 1.37 billion from 2021 to 2026 at a CAGR of 12.75% according to Technavio. Growth of the market is driven by the increasing adoption of digital media and digital marketing, increased job prospects, and the growth of internet-based businesses. The increasing use of digital platforms, such as Facebook and LinkedIn, has encouraged enterprises to adopt marketing practices to add value to their products. Companies are increasing their spending on social media campaigns to create brand awareness. With many companies adopting digital marketing practices, the demand for digital marketing courses has increased significantly worldwide. All these factors are driving the growth of the market in focus. To understand more about the digital marketing courses market, request a sample report

Digital Marketing Courses Market Insights –

• Vendors: 15+, including Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Engaging Ideas Pvt. Ltd., HubSpot Inc., Manipal Academy of Higher Education, Meta Platforms Inc., NIIT Ltd., Rainmaker Digital LLC, Reliablesoft.Net, Retyp LLC, SEMrush Inc., Simplilearn Solutions Pvt. Ltd., The Digital Sandbox, Udacity Inc., Udemy Inc., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Courses (academic courses and certification courses) and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

Digital Marketing Courses Market – Major Challenges

• Advent of open-source materials and courses
• Continuous learning
• Lack of credible and quality courses

The advent of open-source materials and courses is one of the key factors hindering the growth of the market. Several companies offer free digital marketing courses. For instance, Alphabet Inc. provides a free online digital marketing course called Google Online Marketing Challenge. It is a comprehensive course for beginners with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile advertisements, social marketing, analytics, and video advertisements. The availability of such free courses is reducing the growth potential of the market.

Digital Marketing Courses Market – Regional Analysis

The report analyzes the growth of the market across regions, including Europe, North America, APAC, South America, and Middle East and Africa. Europe will account for 34% of the market growth during the forecast period. Companies in Europe are focusing on social media marketing, inbound marketing, and web analytics to increase their customer base and visibility. Hence, digital marketing courses have gained prominence in the region. Various ed-tech firms in Europe have made some of their courses free to people. All these factors are driving the growth of the digital marketing courses market in Europe.

Drivers, trends, and challenges have an impact on market dynamics, which can impact

businesses. Find more insights in a sample report!

Global Digital Marketing Courses Market – Vendor Insights

The global digital marketing courses market is fragmented due to the presence of many vendors. Vendors are focusing business expansions to increase their presence in developing countries. They are differentiating their services based on course fees, quality of the curriculum, and brand. Different marketing strategies are used by vendors to widen their consumer base and increase the number of enrollments. The report analyzes the market’s competitive landscape and offers information on several market vendors, including –

• Alibaba Group Holding Ltd. – The company offers digital marketing courses comprising search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.
• Alphabet Inc. – The company offers digital marketing courses such as Fundamentals of digital marketing, Get a business online, Make sure customers find you online, Connect with customers over mobile, and Promote a business with online advertising.
• Amazon.com Inc. – The company offers digital marketing courses that cover six modules and 99 topics for the entire syllabus. The objective of the courses is to teach the basics of digital marketing step-by-step through using a practical hands-on approach.
• Coursera Inc. – The company offers digital marketing courses such as Meta Social Media Marketing, Search Engine Optimization (SEO), Social Media Marketing, Digital Marketing, and Digital Marketing Strategy and Planning.

The digital marketing courses market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this digital marketing courses market report?

• CAGR of the market during the forecast period
• Detailed information about factors that will drive the growth of the digital marketing courses market between 2022 and 2026
• Precise estimation of the size of the digital marketing courses market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the digital marketing courses market across Europe, North America, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of digital marketing courses market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Courses
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis – Comparison between2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Courses

• 5.1 Market segments 
• Exhibit 24: Chart on Courses – Market share 2021-2026 (%)
• Exhibit 25: Data Table on Courses – Market share 2021-2026 (%)

• 5.2 Comparison by Courses 
• Exhibit 26: Chart on Comparison by Courses
• Exhibit 27: Data Table on Comparison by Courses

• 5.3 Academic courses – Market size and forecast 2021-2026
• Exhibit 28: Chart on Academic courses – Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Academic courses – Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Academic courses – Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Academic courses – Year-over-year growth 2021-2026 (%)

• 5.4 Certification courses – Market size and forecast 2021-2026 
• Exhibit 32: Chart on Certification courses – Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Certification courses – Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Certification courses – Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Certification courses – Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Courses 
• Exhibit 36: Market opportunity by Courses ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 38: Chart on Market share by geography 2021-2026 (%)
• Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 40: Chart on Geographic comparison
• Exhibit 41: Data Table on Geographic comparison

• 7.3 Europe – Market size and forecast 2021-2026
• Exhibit 42: Chart on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on Europe – Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on Europe – Year-over-year growth 2021-2026 (%)

• 7.4 North America – Market size and forecast 2021-2026
• Exhibit 46: Chart on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on North America – Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on North America – Year-over-year growth 2021-2026 (%)

• 7.5 APAC – Market size and forecast 2021-2026
• Exhibit 50: Chart on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on APAC – Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC – Year-over-year growth 2021-2026 (%)

• 7.6 South America – Market size and forecast 2021-2026
• Exhibit 54: Chart on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on South America – Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on South America – Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa – Market size and forecast 2021-2026 
• Exhibit 58: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)

• 7.8 US – Market size and forecast 2021-2026
• Exhibit 62: Chart on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on US – Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on US – Year-over-year growth 2021-2026 (%)

• 7.9 Germany – Market size and forecast 2021-2026
• Exhibit 66: Chart on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on Germany – Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on Germany – Year-over-year growth 2021-2026 (%)

• 7.10 UK – Market size and forecast 2021-2026
• Exhibit 70: Chart on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on UK – Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on UK – Year-over-year growth 2021-2026 (%)

• 7.11 Canada – Market size and forecast 2021-2026
• Exhibit 74: Chart on Canada – Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on Canada – Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on Canada – Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Canada – Year-over-year growth 2021-2026 (%)

• 7.12 China – Market size and forecast 2021-2026
• Exhibit 78: Chart on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on China – Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on China – Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 83: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 85: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 86: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 87: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 88: Matrix on vendor position and classification

• 10.3 Alibaba Group Holding Ltd. 
• Exhibit 89: Alibaba Group Holding Ltd. – Overview
• Exhibit 90: Alibaba Group Holding Ltd. – Business segments
• Exhibit 91: Alibaba Group Holding Ltd. – Key offerings
• Exhibit 92: Alibaba Group Holding Ltd. – Segment focus

• 10.4 Alphabet Inc. 
• Exhibit 93: Alphabet Inc. – Overview
• Exhibit 94: Alphabet Inc. – Business segments
• Exhibit 95: Alphabet Inc. – Key news
• Exhibit 96: Alphabet Inc. – Key offerings
• Exhibit 97: Alphabet Inc. – Segment focus

• 10.5 Amazon.com Inc. 
• Exhibit 98: Amazon.com Inc. – Overview
• Exhibit 99: Amazon.com Inc. – Business segments
• Exhibit 100: Amazon.com Inc. – Key news
• Exhibit 101: Amazon.com Inc. – Key offerings
• Exhibit 102: Amazon.com Inc. – Segment focus

• 10.6 Coursera Inc. 
• Exhibit 103: Coursera Inc. – Overview
• Exhibit 104: Coursera Inc. – Business segments
• Exhibit 105: Coursera Inc. – Key news
• Exhibit 106: Coursera Inc. – Key offerings
• Exhibit 107: Coursera Inc. – Segment focus

• 10.7 Digital Marketing Institute Ltd. 
• Exhibit 108: Digital Marketing Institute Ltd. – Overview
• Exhibit 109: Digital Marketing Institute Ltd. – Product / Service
• Exhibit 110: Digital Marketing Institute Ltd. – Key offerings

• 10.8 Engaging Ideas Pvt. Ltd. 
• Exhibit 111: Engaging Ideas Pvt. Ltd. – Overview
• Exhibit 112: Engaging Ideas Pvt. Ltd. – Product / Service
• Exhibit 113: Engaging Ideas Pvt. Ltd. – Key offerings

• 10.9 Manipal Academy of Higher Education 
• Exhibit 114: Manipal Academy of Higher Education – Overview
• Exhibit 115: Manipal Academy of Higher Education – Product / Service
• Exhibit 116: Manipal Academy of Higher Education – Key offerings

• 10.10 Meta Platforms Inc. 
• Exhibit 117: Meta Platforms Inc. – Overview
• Exhibit 118: Meta Platforms Inc. – Business segments
• Exhibit 119: Meta Platforms Inc. – Key news
• Exhibit 120: Meta Platforms Inc. – Key offerings
• Exhibit 121: Meta Platforms Inc. – Segment focus

• 10.11 NIIT Ltd. 
• Exhibit 122: NIIT Ltd. – Overview
• Exhibit 123: NIIT Ltd. – Business segments
• Exhibit 124: NIIT Ltd. – Key news
• Exhibit 125: NIIT Ltd. – Key offerings
• Exhibit 126: NIIT Ltd. – Segment focus

• 10.12 Simplilearn Solutions Pvt. Ltd. 
• Exhibit 127: Simplilearn Solutions Pvt. Ltd. – Overview
• Exhibit 128: Simplilearn Solutions Pvt. Ltd. – Product / Service
• Exhibit 129: Simplilearn Solutions Pvt. Ltd. – Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 130: Inclusions checklist
• Exhibit 131: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 132: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 133: Research methodology
• Exhibit 134: Validation techniques employed for market sizing
• Exhibit 135: Information sources

• 11.5 List of abbreviations 
• Exhibit 136: List of abbreviations

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