Technology
Eastern Europe B2C E-Commerce Market Report 2022, Featuring Afterpay, Allegro, Blik, El Corte Ingles, Google Pay, Saturn and More

Eastern Europe B2C E-Commerce Market Report 2022, Featuring Afterpay, Allegro, Blik, El Corte Ingles, Google Pay, Saturn and More

DUBLIN, Jan. 21, 2022 /PRNewswire/ — The Eastern Europe B2C e-Commerce Market 2022″ report has been added to ResearchAndMarkets.com’s offering.

This report shares insights into the B2C e-Commerce market development, latest trends, forecasts in Eastern Europe, including the effects of the COVID-19 pandemic. Among other findings, the publication reveals that in Poland, the top three most preferred payment forms in 2020 were Blik, Bank Transfer, and Card.

The B2C e-Commerce market in Eastern Europe accelerated after the onset of COVID-19

Countries in Eastern Europe have witnessed a continuous growth of B2C e-Commerce market, especially remarkable after the onset of COVID-19 in 2020. This is due to the imposed retail market constraints caused by the proliferation of COVID-19 restrictions, meaning the first half of 2020 was a booming period for B2C ECommerce. For instance, the Russian B2C e-Commerce market achieved significant growth of almost 60% y-o-y from 2019 to 2020. Moreover, the domestic B2C e-Commerce market almost doubled between 2019 and 2020. In Poland, the online retail market has continued to accelerate this year compared to 2020, with the product category contributing the most to the B2C e-Commerce market growth being Home and Gardening, followed by Electronics and Media.

Clothes, Shoes & Accessories was the product category consumers in Easter European countries mostly shopped online for in 2020

Product segments that were commonly purchased when shopping online in Eastern Europe varied in each market. The leading product category in the Russian B2C e-Commerce market in 2020 was Electronics and Appliances, followed by Clothing & Footwear, Food, Furniture and Home Goods, and Beauty and Health. In Turkey, among the most commonly purchased items online in 2021 were Clothes, Shoes & Accessories, Deliveries from Restaurant, and Food and Beverages. In the Czech Republic, in 2020, the top purchased product sector online was Clothes, Shoes & Accessories, followed by Cosmetics & Beauty, and Sports Goods.

Cashless payments gained momentum in Eastern Europe after COVID-19 in 2020

With the onset of the pandemic and the shifted consumer behavior towards online, preferences in payment methods in e-Commerce also altered in 2020. The enhancement in cashless payments and a decline in cash payments were witnessed in Eastern European countries. For example, in Russia, the share of non-cash transactions in total expenditures of citizens exceeded a 50% mark in 2020. Moreover, among the top payment service providers, most popular in the country in 2020 were Sberbank, Yandex.Money and others. As for the Poles, Blik was the most popular payment channel in 2020, followed by Bank Transfer and Card. Blik was greatly used by the younger generation up through age 29 years, whereas Bank Transfer and Card were preferred by older consumers, as of 2020.

Key Topics Covered:

1. Management Summary

2. Global Developments

  • B2C e-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019-2025f
  • B2C e-Commerce Sales Value, in USD trillion, and Share, in % of Total Retail Sales, 2019-2025f
  • Top 10 Countries, by B2C e-Commerce Sales Value, in USD billion, and Y-o-Y Change, in %, 2020 & 2021e
  • Breakdown of Top 10 Countries, by B2C e-Commerce Sales, in % of Total Global B2C e-Commerce, 2021e
  • Growth Rate of B2C e-Commerce Sales Worldwide and in the Top 10 Countries, incl. India, Brazil, Russia, in %, 2021e
  • e-Commerce Sales Compound Annual Growth Rate, in % Year-on-Year Change, 2020-2024f

3. Regional Developments

  • Overview B2C e-Commerce Market, November 2021
  • Online Retailers’ e-Commerce Sales Value, in USD billion, 2019 & 2020
  • Top 5 Fastest-Growing Online Retailers, in % Year-on-Year Change, 2020
  • Top 5 Fastest-Growing Online Product Categories, in % Year-on-Year Change, 2020
  • Online Shopper Penetration Rate, by Age Group, in % of Internet Users, 2015-2020
  • Internet Penetration in the EU, by Country, in % of Individuals, 2015-2020
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2015-2019
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2020
  • B2C e-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019-2025f
  • B2C e-Commerce Sales Value, in USD trillion, and Share, in % of Total Retail Sales, 2019-2025f
  • Top Payment Methods Preferred, by Before & After COVID-19, in % of Adults, March 2021

4. Russia

5. Poland

6. Turkey

7. Czech Republic

8. Greece

9. Romania

10. Hungary

Companies Mentioned

  • Afterpay
  • Alibaba
  • Aliexpress
  • Allegro
  • Amazon
  • Apple
  • Apple Pay
  • Argos
  • Blik
  • Carrefour
  • Cashper
  • Cdiscount
  • Citilink
  • Clearpay
  • Ebay
  • El Corte Ingles
  • Emag.hu
  • Emag.ro
  • Etsy
  • Fenton
  • Floa
  • Fnac
  • Gap
  • Google Pay
  • H&M
  • Ikea
  • Klarna
  • Media Markt
  • Media Scope
  • Openpay
  • Otto.de
  • Ozon
  • Pay.uk
  • Paylib
  • Public.gr
  • QIWI
  • Samsung Pay
  • Saturn
  • Sberbank
  • VanMoof
  • WebMoney
  • Wildberries
  • Wish
  • Yandex.Money
  • Zalando

For more information about this report visit https://www.researchandmarkets.com/r/5zhdnu

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Media Contact:

Research and Markets

Laura Wood, Senior Manager

[email protected]



For E.S.T Office Hours Call +1-917-300-0470

For U.S./CAN Toll Free Call +1-800-526-8630

For GMT Office Hours Call +353-1-416-8900



U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

Cision View original content:https://www.prnewswire.com/news-releases/eastern-europe-b2c-e-commerce-market-report-2022-featuring-afterpay-allegro-blik-el-corte-ingles-google-pay-saturn-and-more-301465831.html

SOURCE Research and Markets

Leave a Reply

Your email address will not be published.