From Flea Markets to Nationwide Grocery Shelves: How Dan-O's Seasoning Leveraged TikTok to Fuel Growth

Going viral helped the company expand distribution by almost 6,000% since 2020

LOUISVILLE, Ky., April 27, 2022 /PRNewswire/ — Just two years ago, Dan-O’s Seasoning could be found only at flea markets, trade shows, and a handful of local grocery stores in the company’s home state of Kentucky. This spring, thanks in large part to the brand’s success on TikTok, the wildly popular, all-natural seasoning will be sold in 7,800 retail stores nationwide.

From flea markets to retailers nationwide: how TikTok helped Dan-O’s Seasoning grow distribution 6K percent in two years

“It’s crazy how our ‘Plan B’ pandemic marketing strategy resonated with so many people,” said founder Dan Oliver, who is the star of the brand’s now-verified TikTok account with 2.3 million followers. “Social media was one of the only ways to get in front of folks and, once they were able to try Dan-O’s, the quality spoke for itself.”

Starting this month, Dan-O’s fans can find the seasoning in every store of the country’s two largest grocery chains: Walmart Supercenter and Kroger’s family of brands. Dan-O’s will also land on shelves at B.J.’s Wholesale Club, Ingles Market, Raley’s Supermarkets, and nearly a dozen other retailers. The expansion represents an almost 6,000 percent increase in retail availability since 2020 – a jump from 130 stores to 7,800 this spring. 

In 2017, Oliver packaged the product and hit the trade show circuit, seeing steady growth for a few years. When the pandemic hit in 2020, in-person sales opportunities dried up. Oliver then turned to TikTok.

“I grabbed some ingredients and a six-pack and started making videos in my kitchen,” Oliver said. “People loved it. They responded to our authenticity.”

Dan-O’s TikTok content includes recipes, cooking tips, and Oliver’s trademark personality. The hashtag #danosseasoning has more than 1 billion views and the brand averages more than 150 million total views a month. Dan-O’s is available online and in-store in 49 of 50 U.S. states.

About Dan-O’s Seasoning 

Dan-O’s Seasoning is an all-purpose seasoning that can be used on pretty much everything. Dan-O’s prides itself on using all-natural ingredients with no chemicals or fillers. All of its seasoning is low in sodium, has zero sugar, zero carbs, and zero GMOs. It is a flavor-rich diet-friendly seasoning that comes in three flavor profiles: Original, Spicy, and Hot Chipotle.

For more information visit:

Contact: Elijah Glancy


Cision View original content to download multimedia:

SOURCE Dan-O’s Seasoning

Leave a Comment