Get the Kickstarter-funded Rollova digital ruler for over 20% off for Black Friday

Deal pricing and availability subject to change after time of publication.

TL;DR: The Rollova 2.0 Digital Ruler is only $69.97 at the Mashable Shop as of Nov. 22.


The team at Hozo Design completely reinvented the ruler with the creation of the Rollova 2.0. (That’s probably why it raised over $100,000 on Kickstarter.) This digital measuring device lets you measure anything, from a flat surface (like a table) to a curved object (like your own body), by simply rolling over it. And for a limited time ahead of Black Friday, you can slash over 20% off. 

Smaller than the palm of your hand and easy to store in a toolbox, the Rollova 2.0 is a pocket-friendly gadget that replaces your traditional ruler and serves many more purposes. Want to know your dress size? Roll this baby around your waist and hips. Need to know how much counter space you’re working with to see which size air fryer will fit? Glide this digital measuring tool across your countertop. It can measure up to 10 meters in metric mode and 83 feet in inches mode, so it works for everything from simple art projects to house renovations — and its accuracy is within 0.4 percent. 

It can be a bit tricky to get right at first, but the more you measure, the easier it is to grasp. A simple roll should bring up an accurate measurement on the 1000:1 high-contrast ratio OLED screen immediately. It’s powered by two CR1632 batteries and should give you about 18,000 hours of use before they need to be replaced.

With the stainless steel measuring tool, you’ll also get a genuine leather case. So, it’s basically a convergence of science and art. And did we mention it easily fits in a stocking? Usually $89, you can get the Rollova 2.0 Digital Ruler for only $69.97 during this Black Friday doorbuster sale. But it won’t be around for long, so snag it while you can!

Person using the Rollova 2.0 Digital Ruler on a white background.

Credit: Hozo Design

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