In 2020, blogging has become a profitable online profession and people at large start a blog to get into this noble profession.
How much money can you make from blogging?
Just like any profession (Doctor, Lawyer, financial advising), there are different levels of blogging who are earning anywhere from $1000-$2 million a year.
How much money you can make depends solely on a few factors such as:
- Which niche you are picking?
- How much time you are dedicating to learning and implementing?
- How much traffic you drive to your blog
- What digital marketing techniques you implement?
There are various other factors like consistency, your network, personal motivation and goals also contribute a lot.
However, niche and your digital marketing skills alone can help you move really fast in the field of blogging.
- Can you make money blogging?
- What are the various ways to make money from blogging?
- How much can I earn?
- Can I talk about my life and make money?
- What should I blog about to make money?
What are the ways bloggers make money (Various Income streams)
There are various methods that you can use to monetize your blog. Depending upon your level of blogging and the kind of blog, you could pick the method that matches your style. Do check the end of this article to get the answers to many important questions asked by bloggers like you.
Apart from the traditional forms of advertising, you can work on other monetization tricks. Instead of just adding ads, work on adding value for your advertiser.
It’s better to have 1 high paying ad than 4 low paying ads.
1. Ad networks: (Beginners)
There are ad networks that are the simplest and widely used method for monetizing a blog.
The two Ad networks which are most popular are:
- Google AdSense (Offered by Google)
You need to have a blog to get approval on these ad networks. They show ads automatically based on the context of your article and also based on user interest. Most of the new blogs use these methods to monetize as it gives recurring income. Since the ads shown are of high quality, they don’t affect the user experience.
If your blog is having less than 300 views/day, then there are other ad networks that are listed here that you can use. However, your goal should be getting AdSense or Media.net approval as soon as you could.
The below screenshot is from my AdSense account to give you a clear picture of earning:
If you are using contextual advertisements and are not making enough that way, you should try moving to direct advertisements or affiliate advertisements.
2. Affiliate Marketing: (Most profitable method): Intermediate + Advanced
Affiliate advertisements are one of the best ways to make money since a single sale will make you a lot more money than a single click on a contextual ad.
It’s something most of the bloggers are using these days and one of the most profitable avenues to make money from a blog.
In below screenshot you could see affiliate income from one of the program in one month period:
Here are some of the popular Affiliate marketing marketplace that you could join:
Amazon Affiliate program
Another great thing about Affiliate marketing is, you can use this technique on any blogging platform such as Wix, Squarespace, Medium, or even LinkedIn.
All you need to do is, share your unique affiliate link of the product you are recommending, and when someone makes a purchase, you will end up earning a huge commission of the sale amount.
Affiliate marketing is the way, how a lot of bloggers are making millions of dollars every year from their blog.
3. Sell your own eBooks: (Intermediate)
If you notice, the business model of top bloggers has to do with selling their own products such as an eBook.
All you need to do is pick a topic, compile an eBook on that topic, and put it on sale on your blog or on Amazon. Once you are used to this process, you can earn a decent amount of money by selling eBooks online.
Moreover, having your own product to sell is the best thing that you can do to generate passive income.
You can compile your articles into a well-structured book and sell it on your blog or on other platforms such as kdp.Amazon.com to earn money. This will also give you the credibility of becoming an author.
You can use a freelancing network like Fiverr to get someone to design a book cover.
You can also consider selling physical products on your blog using WooCommerce.
4. Native Advertising
Native advertising has been one of the forefronts of making money from blogging. Especially, news and jobs kind of blogs can make a really high income with Native advertising.
There are a few native advertising solutions that are worth your time and effort of implementation.
- Outbrain (High-quality native ads)
- AdSense (AdSense also offers native ads)
Sell Digital Products
If you would rather not advertise other people’s products on your site, or if you are looking for another stream of income, consider selling digital products. This can include items like:
- Online courses/workshops
- Images, video, or music people can use in their own content
- Apps, plugins, or themes
Just remember that if you are going to choose one of these avenues that you make it relevant and useful to your readers. A lot of bloggers make the mistake of assuming they are developing a product their readers need; listen to your readers first, and then create a digital product that will meet their needs.
Use it as a Content Marketing Tool for Your Business
It is also possible to sell physical products on your blog and to make money that way. Instead of thinking of it as making money from your blog, however, think of your blog as a content marketing tool that will drive visitors to your business website.
The possibilities are practically endless when it comes to developing a business blog. You could sell hand-made products, books, manufactured products, and so much more. Or you might already have a business and decide to start a blog to convert loyal customers.
Lets say, for example, that you refurbish and resell used smartphones out of your home. You could use a blog to attract visitors to your website where you list your current phones for sale. Your blog might cover topics about DIY refurbishing. On one level, it seems counterintuitive because you want people to buy your phones, but it also helps you build a brand and gain recognition.
This concept can also be applied to services in all types of industries. For instance, if you offered electronic repair services as opposed to physical products, you could still use the same blogging concept to increase brand awareness and convert more clients.
Another option to make money is to sell memberships to exclusive corners of your website. For instance, a career blog might charge $10 per month for users to gain access to their job board. A startup business blog might sell memberships to their forums where people can get personalized advice about their business.
The key here is that your exclusive membership has to be more valuable than something your visitors can find for free somewhere else, so be sure youâ€™re developing something of value and worth the price.
Use it to Build Your Credibility
Blogging to build credibility can lead to many money-making opportunities. For instance, let us say you start a blog in the finance industry. People start reading your content, and your blog becomes very popular. You are now a recognized figure in the finance industry.
Once you have that authority, people might approach you to co-author a book on debt management, or you could charge to speak at conferences or to run employee financial training days.
This certainly isn’t a direct form of making money blogging, but it has worked for many well-known bloggers, and it can work for you, too. If youâ€™re looking for a direct revenue stream, popular blogs have sold for 4-7 figures (sometimes more) by selling their branding and content.
The biggest thing to keep in mind is that making money blogging is not possible by putting your site up and letting it sit there. The “if you build it, they will come” mentality doesn’t work here, so be sure youâ€™re willing to put in the time. Most bloggers donâ€™t see a spike of income for several months (sometimes years) after starting their blog. Before you dive too deep into blogging, remember these little bits of advice:
Create Quality Content
You are not going to make any money from your blog if people don’t read it. After all, your readers are the ones who are going to make you money, whether they’re clicking on your ads or buying your products. Always put your readers first.
Don’t Spend Your Time Exclusively on Your Blog
Developing a successful blog has a lot to do with building relationships. That can include relationships with sponsors, affiliate partners, or simply other bloggers who will direct traffic to your blog. Be sure some of your time is spent on forums and other blogs (or whatever works for you) to build these relationships and your blog.
Don’t Be Afraid to Experiment
Not all of these tips and avenues of income are going to work for you. Don’t be afraid to tweak your methods to see what works best for you and your readers.
Making money blogging can take a lot of persistence, but it can pay off in the long-run if you’re starting out from scratch. Just remember that you don’t have to use all of these money-making avenues at once. Consider what other people in your industry are doing, and start from there.
Over time, you will learn what works for you and what doesn’t. If you are looking to make money from your blog, which option will you start with? Let me know in the comment section.