SAN FRANCISCO, Jan. 23, 2023 /PRNewswire/ — Data Bridge Market Research has recently published a Report, titled, “Influencer Marketing Platform Market” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. A high-ranking Influencer Marketing Platform market research report is the high quality report having in-depth market research studies. It presents a definite solution to obtain market insights with which business can think about market place clearly and thereby take important decisions for growth of the business. All the data, facts, figures and information is backed up by well renowned analysis tools which include SWOT analysis and Porter’s Five Forces analysis. A number of steps are used while preparing the world class Influencer Marketing Platform market document by taking the inputs from a dedicated team of researchers, analysts and forecasters.
The market research analysis has been drawn in the top notch Influencer Marketing Platform market report with the consistent knowledge of what the market expects, what is already available, the competitive environment, and what can be done to outshine the competition. The report is a complete overview of the market, covering various aspects including product definition, market segmentation based on various parameters, and the prevailing vendor landscape. This business research report helps to stay up-to-date about the whole market and also gives holistic view of the market. The universal Influencer Marketing Platform market survey report is a professional in-depth study on the current state for the market and Influencer Marketing Platform industry.
Data Bridge Market Research analyses that the influencer marketing platform market was valued at USD 7.36 billion in 2021 and is expected to reach the value of USD 69.92 billion by 2029, at a CAGR of 32.50% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Market Overview:
An influencer marketing platform is a solution that is specifically designed to assist brands with their influencer marketing campaigns. They are widely used in a variety of applications, including campaign management, analytics and reporting, fraud detection, and influencer relationship management. This platform aids in the creation of brand image among the population as well as in reaching the target audience.
With the advancement of internet speed and the availability of low-cost streaming, the demand for video content is skyrocketing. Most social media influencers utilize video content to influence their audience. Previously, YouTube had a video focus, but now significant players such as Instagram, Facebook, LinkedIn, Twitter, and others are catering to video content. Influencers are increasingly using video to reach out to their audiences. Influencers show their audience the latest trends in their niche and typically lead the charge when social network adds a new feature. Influencer marketing platform markets are increasingly posting video content across social platforms.
Opportunities for Players:
- Branding
Increased use of the influencer marketing platform to gain customer trust and create a new brand image, as well as increased use of the influencer marketing platform to increase demand for big data analytics, AI, and ML, will create new opportunities for the influencer marketing platform market during the forecast period.
Some of the major players operating in the Influencer Marketing Platform market are:
- Impact Tech, Inc. (U.S.)
- LINQIA, INC. (U.S.)
- IZEA (U.S.)
- JuliusWorks, Inc. (U.S.)
- Quotient Technology Inc. (U.S.)
- Traackr. (U.S.)
- Launchmetrics (U.S.)
- ExpertVoice, Inc. (U.S.)
- FOURSTARZZ MEDIA LLC (U.S.)
- Talent Village Ltd. (India)
- Tagger Media Inc. (U.S.)
- Blogmint Digital Pvt. Ltd.(India)
- Upfluence (U.S.)
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A comprehensive analysis will be provided covering the following points in the report:
- Executive Market Summary
- Scope of the Influencer Marketing Platform Report
- Key Finding and Recommendations
- Growth and Investment Opportunities
- Influencer Marketing Platform Market Value Chain/Supply Chain Analysis
- Influencer Marketing Platform Market Attractive Investment Proposition
- Competitive landscape and SWOT Analysis
- Influencer Marketing Platform Market Segmentation Outlook
- Regional Outlook
- Company Profiles of Key Players
Market Dynamics: Influencer Marketing Platform Market
- Growing culture of direct marketing
The major factors driving the market growth of influencer marketing are increasing demand for the content-based band live interactive video sessions, growing social media subscribers, increasing smartphone users, and increasing penetration of high-speed internet. Furthermore, lower data streaming costs and increased adoption of ad-blocking software are propelling market growth. Direct marketing necessitates more time, money, and personal attention. To save time, brands look for the right influencer, increasing the demand for influencer marketing platforms. Furthermore, the increased integration of advanced technology such as AI, big data, data analytics, machine learning, and so on is creating opportunities for influencer marketing platform providers.
- High penetration of OTT platforms
Increased OTT platforms and social media consumption will drive up influencer marketing demand. Consumption of smartphones, tablets, and laptop computers has skyrocketed in the last 4-5 years. Furthermore, advancing technology such as 3G, 4G, and 5G will aid in the growth of influencer marketing. The evolution of social media platforms such as Facebook, Twitter, and YouTube has decreased television viewership in recent years. OTT platforms such as Netflix, Amazon Prime, Disney Hotstar, and others are also becoming more popular. As a result, the increased use of social media platforms has become one of the major driving factors of influencer marketing.
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- This study offers the latest product news, trends, and updates from the industry’s leading players who have leveraged their market position.
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- The market research report includes all of the market’s valuable elements, such as sales growth, product pricing & analysis, growth opportunities, and recommendations for addressing market challenges
- The report covers all the primary mergers & acquisitions, alliances, and collaborations that have generated additional opportunities for market players or in some cases, challenges
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Key Industry Segmentation: Influencer Marketing Platform Market
Component
- Solution
- Services
Application
- Search and Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics and Reporting
- Compliance Management
- Fraud Detection
Organization size
- Small and medium enterprises
- Large enterprises
End users
- Fashion and Lifestyle
- Agencies and Public Relations
- Retail and Consumer Goods
- Health and Wellness
- Ad-Tech
- Banking and Financial Institutes
- Travel and Tourism
Regional Analysis/Insights: Influencer Marketing Platform Market
The countries covered in the influencer marketing platform market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the influencer marketing platform market due to the region’s increased adoption of advanced technologies, increased need for big data analytics for influencer marketing, increased need to create brand image, and increased adoption of ad-blocking software.
Asia-Pacific is expected to be the fastest growing region in terms of the influencer marketing platform market because of the increased adoption of advanced technologies and the growing number of social media users in this region.
Table of Contents:
1. Introduction
2. Market Segmentation
3. Executive Summary
4. Premium Insights
5. Global Influencer Marketing Platform Market: Regulations
6. Market Overview
7. Global Influencer Marketing Platform Market, By Component
8. Global Influencer Marketing Platform Market, By Application
9. Global Influencer Marketing Platform Market, By Organization size
10. Global Influencer Marketing Platform Market, By End User
11. Global Influencer Marketing Platform Market, By Distribution Channel
12. Global Influencer Marketing Platform Market, By Region
13. Global Influencer Marketing Platform Market: Company Landscape
14. SWOT Analyses
15. Company Profile
16. Questionnaires
17. Related Reports
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