OPPO Held INNO DAY 2021, Unveiling its First 6nm Cutting-edge Imaging NPU and New Brand Proposition
DUBAI, UAE, Dec. 26, 2021 /PRNewswire/ — Global technology brand, OPPO, successfully held its annual technology event, OPPO INNO DAY 2021, from 14th to 15th December. Themed ‘Reimaging the Future’, the event included a news-filled keynote speech by OPPO Founder and CEO Tony Chen, announcing OPPO’s new brand proposition ‘Inspiration Ahead.’ During the two-day event, OPPO introduced its first Cutting-edge Imaging NPU, MariSilicon X, the revolutionary OPPO Air Glass, and OPPO’s first flagship foldable, OPPO Find N.
OPPO Sets Eyes on the Future with New “Inspiration Ahead” Brand Proposition
During his opening keynote speech, Tony Chen reaffirmed OPPO’s commitment to developing innovations that revolve around user experience while announcing the company’s new brand proposition, “Inspiration Ahead,” which takes optimism and Inspiration against the challenges and uncertainties everyone is facing.
“We are living in an unprecedented age, and as a global technology company, we at OPPO feel it is both our duty and our privilege to try and make the world a better place through our technologies, products, and action,” said Tony Chen. “Although the journey towards each technological breakthrough is full of challenges, we aim to continue as we have started, step by step, to reach ‘Inspiration Ahead’ as we have set out in our new brand proposition.”
Introducing the World’s First 6nm Cutting-edge Imaging NPU and the Revolutionary Products
During the event, OPPO unveiled its first Cutting-edge Imaging NPU — MariSilicon X, built on 6nm process technology which is of its first kind in the world, MariSilicon X features an advanced NPU, ISP, and Multi-tier Memory Architecture that delivers incredible image processing power with ultra-high-power efficiency.
As a dedicated Imaging NPU, MariSilicon X marks a new era in computational photography. MariSilicon X’s NPU delivers an unstoppable 18 trillion operations per second (TOPS) and only 11.6 TOPS per watt power efficiency. It not only achieves a milestone in the energy consumption level of the smartphone NPU, but also claims the top-level computing power in the industry at this stage.
With its exponential leap in both performance and power efficiency, it unleashes the power of AI algorithms in making individual video frame looks as rich and defined as a still photo. With MariSilicon X, 4K AI Night Video to be captured in the RAW domain using complete image data is possible for the first time on Android smartphones.
The Cutting-edge Imaging NPU will make its debut on the next Find X Series in Q1 2022 globally, making it one of the most advanced commercialized imaging NPU on a smartphone yet.
OPPO INNO DAY 2021 also saw the official announcement of OPPO Air Glass. The groundbreaking aR (assisted Reality) device features a revolutionary lightweight design, OPPO self-developed compact projection system, and supports various intuitive interactions and practical functions. On the second day of the event, OPPO unveils its highly anticipated foldable smartphone, OPPO Find N.
Discover OPPO’s Latest Technological Breakthroughs and Artwork from Emerging Artists in the Virtual INNO WORLD
This year, OPPO also created an all-new virtual playground, OPPO INNO WORLD, to celebrate INNO DAY 2021 together with OPPO fans worldwide. Within INNO WORLD, visitors can watch the keynote speeches and experience OPPO’s other new cutting-edge technologies, including its Digital Human, Retractable Camera, and many more.
The OPPO Renovators Emerging Artists Project has also made its way into INNO WORLD, showcasing innovative artwork from young artists around the globe. Now in its third year, OPPO Renovators seeks to support young artists in bringing together the latest ideas and concepts from the world of art and technology as they imagine the possibilities for the future. In the Renovators Showroom in INNO WORLD, eight works from young artists are being exhibited, including AutoGene, Autonomy of Plant, Light High, Revival, and others, creating a platform for these artists to reach a global audience.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.
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