Supplements Market size in US to grow by USD 17,708.13 million from 2022 to 2027; the increasing number of sales outlets to fuel market growth – Technavio

NEW YORK, April 27, 2023 /PRNewswire/ — Technavio has been monitoring the supplements market in US, and it is expected to grow by USD 17,708.13 million from 2022 to 2027. As per the latest report, the market will progress at a CAGR of 6.72% during the forecast period. This report aid business leaders with an up-to-date analysis that includes the study of the current market scenario, the latest trends, and drivers likely to influence the market growth and the overall market environment. Increased online sales are an emerging supplements market trend expected to have a positive impact on the market growth. As retailers emphasize on improving the online shopping experience through efficient online education and targeted marketing, online sales have increased dramatically. Market vendors frequently engage with customers to increase their knowledge of nutrition and health. Hence, such trends are expected to fuel the market growth. Click & get Latest Sample Report within minutes!

Supplements Market in US 2023-2027: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our supplements market in US report covers the following areas:

• Supplements Market in US size
• Supplements Market in US trends
• Supplements Market in US industry analysis
• Supplements Market in US five forces analysis
• Supplements Market in US competitive landscape

Supplements Market in US 2023-2027 : Market Dynamics

Key Drivers

• The increasing number of sales outlets is a major driver for the supplements market during the forecast period.
• There is an increase in the availability of supplement offerings in retail establishments like supermarkets, hypermarkets, and pop-up stores.
• Because of the availability of supplement offerings, customer convenience increased significantly. The growing online availability increased the sales of the products.
• Hence, such factors drive the market growth during the forecast period.

Major Challenges

• The rising number of adulteration cases is a major challenge hindering the growth of the supplements market in US during the forecast period.
• The supplements market witnesses a rise in the adulteration of supplements, including the use of illegal substances and variations in the composition of the ingredients. 
• The FDA report states that numerous adulterated products, mostly weight loss, bodybuilding, and sexual enhancement supplements, have been recalled over the years. 
• Many recalled products contain active ingredients found in prescription medications, such as sibutramine (Meridia).
• Hence, such challenges impede the market growth during the forecast period.

Supplements Market in US 2023-2027 : Segmentation

Supplements Market in US is segmented as below:

• Product 
• Vitamins
• Sports Nutrition
• Herbal And Botanical Supplement
• Meal Replacement Supplement
• Distribution Channel 
• Retail Outlets
• Online Stores

The market share growth by the vitamins segment will be significant for the overall market growth during the forecast period. Various consumers take vitamin supplements to provide their bodies with essential nutrients because of the cumulative advantages of vitamin products. Thus, the volume of sales has increased, which has helped the vendors generate more revenue. For instance, Folic acid is advised for women who are planning to become pregnant. This helps prevent neural tube birth defects. Vitamin D is given to people who spend more time indoors to make up for the lack of sunlight. Hence, such factors drive the segment growth during the forecast period.

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What’s New? –

• Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – Buy the report!

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. We provide a detailed analysis of around 25 vendors operating in the Supplements Market in US, including some of the vendors such as Akorn Operating Co. LLC, Amway Corp., Cyanotech Corp., ECNutra, Glanbia plc, GNC Holdings LLC, Gotham Cigars, Herbalife International of America Inc., Liquid Health Inc., Lonza Group Ltd., Mondelez International Inc., Nestle SA, Paragon Laboratories, Pfizer Inc., PipingRock Health Products LLC, SDC Nutrition Inc., Superior Supplement Manufacturing LLC, Supplement Manufacturing Partner, Vitakem Nutraceutical Inc., and Reckitt Benckiser Group PLC Backed with competitive intelligence and benchmarking, our research reports on the Supplements Market in US are designed to provide entry support, customer profile and M&As as well as go-to-market strategy support.

Vendor Offerings

• Akorn Operating Co. LLC – The company offers supplements in the form of capsules for weight loss, pre workout, muscle building, protein, sexual health, and health and wellness under its subsidiary called HiTech Pharma.
• Amway Corp. – The company offers vitamins supplements under the brand called Nutrilite.
• ECNutra – The company offers supplements in the form of powder for sports, armed forces, child nutrition, fitness, clinical nutrition, and immunity booster.

Supplements Market in US 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist supplements market in US growth during the next five years
• Estimation of the supplements market in US size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the supplements market in US
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of supplements market in US vendors

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Table Of Contents :

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 09: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 10: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 11: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 12: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
• Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Supplements market in US 2017 – 2021 
• Exhibit 15: Historic Market Size – Data Table on Supplements market in US 2017 – 2021 ($ million)

• 4.2 Product Segment Analysis 2017 – 2021 
• Exhibit 16: Historic Market Size – Product Segment 2017 – 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 – 2021 
• Exhibit 17: Historic Market Size – Distribution Channel Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 18: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 24: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 25: Chart on Product – Market share 2022-2027 (%)
• Exhibit 26: Data Table on Product – Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 27: Chart on Comparison by Product
• Exhibit 28: Data Table on Comparison by Product

• 6.3 Vitamins – Market size and forecast 2022-2027 
• Exhibit 29: Chart on Vitamins – Market size and forecast 2022-2027 ($ million)
• Exhibit 30: Data Table on Vitamins – Market size and forecast 2022-2027 ($ million)
• Exhibit 31: Chart on Vitamins – Year-over-year growth 2022-2027 (%)
• Exhibit 32: Data Table on Vitamins – Year-over-year growth 2022-2027 (%)

• 6.4 Sports nutrition – Market size and forecast 2022-2027 
• Exhibit 33: Chart on Sports nutrition – Market size and forecast 2022-2027 ($ million)
• Exhibit 34: Data Table on Sports nutrition – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Chart on Sports nutrition – Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Sports nutrition – Year-over-year growth 2022-2027 (%)

• 6.5 Herbal and botanical supplement – Market size and forecast 2022-2027 
• Exhibit 37: Chart on Herbal and botanical supplement – Market size and forecast 2022-2027 ($ million)
• Exhibit 38: Data Table on Herbal and botanical supplement – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Chart on Herbal and botanical supplement – Year-over-year growth 2022-2027 (%)
• Exhibit 40: Data Table on Herbal and botanical supplement – Year-over-year growth 2022-2027 (%)

• 6.6 Meal replacement supplement – Market size and forecast 2022-2027 
• Exhibit 41: Chart on Meal replacement supplement – Market size and forecast 2022-2027 ($ million)
• Exhibit 42: Data Table on Meal replacement supplement – Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Chart on Meal replacement supplement – Year-over-year growth 2022-2027 (%)
• Exhibit 44: Data Table on Meal replacement supplement – Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Product 
• Exhibit 45: Market opportunity by Product ($ million)
• Exhibit 46: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 47: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 48: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 49: Chart on Comparison by Distribution Channel
• Exhibit 50: Data Table on Comparison by Distribution Channel

• 7.3 Retail outlets – Market size and forecast 2022-2027 
• Exhibit 51: Chart on Retail outlets – Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Retail outlets – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Retail outlets – Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Retail outlets – Year-over-year growth 2022-2027 (%)

• 7.4 Online stores – Market size and forecast 2022-2027 
• Exhibit 55: Chart on Online stores – Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Online stores – Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Online stores – Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Online stores – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• Exhibit 59: Market opportunity by Distribution Channel ($ million)
• Exhibit 60: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 61: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 62: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 63: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 64: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 65: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 66: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 67: Matrix on vendor position and classification

• 11.3 Akorn Operating Co. LLC 
• Exhibit 68: Akorn Operating Co. LLC – Overview
• Exhibit 69: Akorn Operating Co. LLC – Product / Service
• Exhibit 70: Akorn Operating Co. LLC – Key offerings

• 11.4 Amway Corp.
• Exhibit 71: Amway Corp. – Overview
• Exhibit 72: Amway Corp. – Product / Service
• Exhibit 73: Amway Corp. – Key news
• Exhibit 74: Amway Corp. – Key offerings

• 11.5 Cyanotech Corp.
• Exhibit 75: Cyanotech Corp. – Overview
• Exhibit 76: Cyanotech Corp. – Product / Service
• Exhibit 77: Cyanotech Corp. – Key offerings

• 11.6 ECNutra
• Exhibit 78: ECNutra – Overview
• Exhibit 79: ECNutra – Product / Service
• Exhibit 80: ECNutra – Key offerings

• 11.7 Glanbia plc
• Exhibit 81: Glanbia plc – Overview
• Exhibit 82: Glanbia plc – Business segments
• Exhibit 83: Glanbia plc – Key offerings
• Exhibit 84: Glanbia plc – Segment focus

• 11.8 GNC Holdings LLC
• Exhibit 85: GNC Holdings LLC – Overview
• Exhibit 86: GNC Holdings LLC – Product / Service
• Exhibit 87: GNC Holdings LLC – Key offerings

• 11.9 Gotham Cigars
• Exhibit 88: Gotham Cigars – Overview
• Exhibit 89: Gotham Cigars – Product / Service
• Exhibit 90: Gotham Cigars – Key offerings

• 11.10 Herbalife International of America Inc. 
• Exhibit 91: Herbalife International of America Inc. – Overview
• Exhibit 92: Herbalife International of America Inc. – Product / Service
• Exhibit 93: Herbalife International of America Inc. – Key offerings

• 11.11 Liquid Health Inc.
• Exhibit 94: Liquid Health Inc. – Overview
• Exhibit 95: Liquid Health Inc. – Product / Service
• Exhibit 96: Liquid Health Inc. – Key offerings

• 11.12 Lonza Group Ltd.
• Exhibit 97: Lonza Group Ltd. – Overview
• Exhibit 98: Lonza Group Ltd. – Business segments
• Exhibit 99: Lonza Group Ltd. – Key news
• Exhibit 100: Lonza Group Ltd. – Key offerings
• Exhibit 101: Lonza Group Ltd. – Segment focus

• 11.13 Mondelez International Inc. 
• Exhibit 102: Mondelez International Inc. – Overview
• Exhibit 103: Mondelez International Inc. – Business segments
• Exhibit 104: Mondelez International Inc. – Key news
• Exhibit 105: Mondelez International Inc. – Key offerings
• Exhibit 106: Mondelez International Inc. – Segment focus

• 11.14 Nestle SA
• Exhibit 107: Nestle SA – Overview
• Exhibit 108: Nestle SA – Business segments
• Exhibit 109: Nestle SA – Key news
• Exhibit 110: Nestle SA – Key offerings
• Exhibit 111: Nestle SA – Segment focus

• 11.15 Paragon Laboratories
• Exhibit 112: Paragon Laboratories – Overview
• Exhibit 113: Paragon Laboratories – Product / Service
• Exhibit 114: Paragon Laboratories – Key offerings

• 11.16 SDC Nutrition Inc.
• Exhibit 115: SDC Nutrition Inc. – Overview
• Exhibit 116: SDC Nutrition Inc. – Product / Service
• Exhibit 117: SDC Nutrition Inc. – Key offerings

• 11.17 Supplement Manufacturing Partner 
• Exhibit 118: Supplement Manufacturing Partner – Overview
• Exhibit 119: Supplement Manufacturing Partner – Product / Service
• Exhibit 120: Supplement Manufacturing Partner – Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 121: Inclusions checklist
• Exhibit 122: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 123: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 124: Research methodology
• Exhibit 125: Validation techniques employed for market sizing
• Exhibit 126: Information sources

• 12.5 List of abbreviations 
• Exhibit 127: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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