Commercial Truck Trader Releases 2023 Consumer Trends Report

VIRGINIA BEACH, Va., Sept. 28, 2023 /PRNewswire/ — Commercial Truck Trader, the leading online marketplace in the commercial industry, has released their 2023 Fall Consumer Trends Report. This comprehensive report promises to be an invaluable resource for dealers, offering deep insights into the dynamic commercial vehicle marketing landscape, sales trends, and evolving consumer behaviors.

Charles Bowles, Director of OEM and Partner Sales at Trader Interactive, remarked, “We are thrilled to offer comprehensive data from our site that gives more insight than ever before into the buying habits and preferences of truck buyers. In this fast-paced market, buyers are used to a very personalized shopping experience, and it is essential that dealers have access to the most up-to-date and reliable data to grab the attention of potential customers. This information will be key for dealers to stay competitive in the market in the coming months.”

The 2023 Consumer Trends Report, available for download here, promises to be a game-changer for dealerships seeking to stay ahead in the commercial vehicle sector. With insights drawn from over 2.2 million actively engaged, in-market shoppers who frequent Commercial Truck Trader’s platform each month, this report provides a goldmine of information.

Key takeaways from the report include:

  • Buyer Demographics: Gain an in-depth understanding of target audience demographics, enabling dealers to tailor their marketing efforts more effectively.
  • Purchasing Behavior: Explore consumer purchasing habits, including new vs. used preferences and pricing insights, allowing dealers to optimize their inventory and pricing strategies.
  • Customer Journey: Trace the complete customer journey, from initial research to the final purchase decision, providing opportunities to enhance customer engagement and satisfaction.
  • Preferred Research Tools: Discover the most valuable research tools among shoppers, empowering dealers to align their digital presence with consumer expectations.
  • Top Searched Truck Brands and Upfit Choices: Access data on the most sought-after truck brands and upfit types, enabling dealers to align their inventory with popular choices.
  • Market Trends: Stay on the cutting edge with market trends backed by solid data, including consumer search patterns, buyer vocations, and the top factors influencing purchase decisions.

This exclusive report offers actionable insights and recommendations from Commercial Truck Trader’s trusted marketing and sales experts. Dealers who download the report will not only gain an edge in the competitive market but also strengthen their marketing and sales strategies to better meet consumer needs.

In the ever-evolving world of commercial vehicle sales, having access to the right data is crucial. Commercial Truck Trader’s 2023 Consumer Trends Report is the key to unlocking a deeper understanding of today’s truck consumer and staying ahead of the competition.

Don’t miss this opportunity to tap into the expertise of Commercial Truck Trader. Download the report here and drive your dealership’s success in the commercial vehicle market.

For more information about Commercial Truck Trader, visit:

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Commercial Truck Trader, a division of Trader Interactive and part of the well-known “Trader” family of associated brands, is the industry-leading advertising marketplace for sellers of light, medium, and heavy duty trucks and trailers, with more than 2.2 million monthly unique visitors. Commercial Truck Trader also provides a range of innovative tools designed to help manufacturers and dealers generate customer connections, drive sales, and maximize profits. For more information, visit

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SOURCE Trader Interactive, LLC

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