E-Commerce Market size to grow by USD 12,951.56 billion between 2022 and 2027; Alibaba Group Holding Ltd, and Amazon.com Inc. among others, identified as key vendors – Technavio

NEW YORK, May 17, 2023 /PRNewswire/ — The e-commerce market size is set to grow by USD 12951.56 billion between 2022 and 2027, and register a CAGR of 27.15%, according to Technavio’s latest market research report. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment.

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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Alibaba Group Holding Ltd, Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., Ebates Performance Marketing Inc., eBay Inc., Flipkart Internet Pvt. Ltd., Groupon Inc., Inter IKEA Systems B.V., JD.com Inc., Lojas Americanas S.A., Otto GmbH and Co. KG, priceline.com LLC, Shopify Inc., The Home Depot Inc., Walmart Inc., Wayfair Inc., Zalando SE, and Etsy Inc. are some of the major market participants. The advantages of e-commerce platforms, the advanced targeting options, and the rise in online spending and smartphone penetration will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.

E-Commerce Market 2023-2027: Segmentation

• Application 
• Home Appliances
• Fashion Products
• Groceries
• Books
• Others
• Type 
• B2B
• B2C
• Geography 
• APAC
• North America
• Europe
• South America
• Middle East And Africa

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Some of the major vendors of the e-commerce market include Alibaba Group Holding Ltd, Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., Ebates Performance Marketing Inc., eBay Inc., Flipkart Internet Pvt. Ltd., Groupon Inc., Inter IKEA Systems B.V., JD.com Inc., Lojas Americanas S.A., Otto GmbH and Co. KG, priceline.com LLC, Shopify Inc., The Home Depot Inc., Walmart Inc., Wayfair Inc., Zalando SE, and Etsy Inc. To help businesses improve their market position, Technavio’s report provides a detailed analysis of around 15+ vendors operating in the market.

The report also covers the following areas:

• E-Commerce Market size
• E-Commerce Market trends
• E-Commerce Market industry analysis

The e-commerce market is fragmented, and the degree of fragmentation will accelerate. The advantages of e-commerce platforms will offer immense growth opportunities. However, the regulatory issues will hamper the market growth.

Market Driver

• Advantages of e-commerce platforms
• Advanced targeting options
• Rise in online spending and smartphone penetration

Market Trend

• Enhancement of consumer experience through technologies
• Rise of social media commerce
• The emergence of omnichannel retailing

Market Challenges

• Regulatory issues
• The increasing number of counterfeit products
• Long product replacement cycle resulting in infrequent purchases

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E-Commerce Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist e-commerce market growth during the next five years
• Estimation of the e-commerce market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the e-commerce market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of e-commerce market vendors

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1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global e-commerce market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on Global e-commerce market 2017 – 2021 ($ billion)

• 4.2 Application Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Application Segment 2017 – 2021 ($ billion)

• 4.3 Type Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 – 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments 
• Exhibit 30: Chart on Application – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application – Market share 2022-2027 (%)

• 6.2 Comparison by Application 
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application

• 6.3 Home appliances – Market size and forecast 2022-2027
• Exhibit 34: Chart on Home appliances – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Home appliances – Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Home appliances – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Home appliances – Year-over-year growth 2022-2027 (%)

• 6.4 Fashion products – Market size and forecast 2022-2027
• Exhibit 38: Chart on Fashion products – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Fashion products – Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Fashion products – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Fashion products – Year-over-year growth 2022-2027 (%)

• 6.5 Groceries – Market size and forecast 2022-2027
• Exhibit 42: Chart on Groceries – Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Groceries – Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Groceries – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Groceries – Year-over-year growth 2022-2027 (%)

• 6.6 Books – Market size and forecast 2022-2027
• Exhibit 46: Chart on Books – Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Books – Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Books – Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Books – Year-over-year growth 2022-2027 (%)

• 6.7 Others – Market size and forecast 2022-2027
• Exhibit 50: Chart on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Application 
• Exhibit 54: Market opportunity by Application ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments 
• Exhibit 55: Chart on Type – Market share 2022-2027 (%)
• Exhibit 56: Data Table on Type – Market share 2022-2027 (%)

• 7.2 Comparison by Type 
• Exhibit 57: Chart on Comparison by Type
• Exhibit 58: Data Table on Comparison by Type

• 7.3 B2B – Market size and forecast 2022-2027
• Exhibit 59: Chart on B2B – Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on B2B – Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on B2B – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on B2B – Year-over-year growth 2022-2027 (%)

• 7.4 B2C – Market size and forecast 2022-2027
• Exhibit 63: Chart on B2C – Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on B2C – Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on B2C – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on B2C – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Type 
• Exhibit 67: Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 North America – Market size and forecast 2022-2027
• Exhibit 77: Chart on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.5 Europe – Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027
• Exhibit 85: Chart on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 China – Market size and forecast 2022-2027
• Exhibit 93: Chart on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.9 US – Market size and forecast 2022-2027
• Exhibit 97: Chart on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.10 Germany – Market size and forecast 2022-2027
• Exhibit 101: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.11 UK – Market size and forecast 2022-2027
• Exhibit 105: Chart on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.12 Japan – Market size and forecast 2022-2027
• Exhibit 109: Chart on Japan – Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Japan – Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 Alibaba Group Holding Ltd 
• Exhibit 120: Alibaba Group Holding Ltd – Overview
• Exhibit 121: Alibaba Group Holding Ltd – Business segments
• Exhibit 122: Alibaba Group Holding Ltd – Key offerings
• Exhibit 123: Alibaba Group Holding Ltd – Segment focus

• 12.4 Amazon.com Inc. 
• Exhibit 124: Amazon.com Inc. – Overview
• Exhibit 125: Amazon.com Inc. – Business segments
• Exhibit 126: Amazon.com Inc. – Key news
• Exhibit 127: Amazon.com Inc. – Key offerings
• Exhibit 128: Amazon.com Inc. – Segment focus

• 12.5 Apple Inc. 
• Exhibit 129: Apple Inc. – Overview
• Exhibit 130: Apple Inc. – Business segments
• Exhibit 131: Apple Inc. – Key news
• Exhibit 132: Apple Inc. – Key offerings
• Exhibit 133: Apple Inc. – Segment focus

• 12.6 Best Buy Co. Inc. 
• Exhibit 134: Best Buy Co. Inc. – Overview
• Exhibit 135: Best Buy Co. Inc. – Business segments
• Exhibit 136: Best Buy Co. Inc. – Key offerings
• Exhibit 137: Best Buy Co. Inc. – Segment focus

• 12.7 Ebates Performance Marketing Inc. 
• Exhibit 138: Ebates Performance Marketing Inc. – Overview
• Exhibit 139: Ebates Performance Marketing Inc. – Business segments
• Exhibit 140: Ebates Performance Marketing Inc. – Key offerings
• Exhibit 141: Ebates Performance Marketing Inc. – Segment focus

• 12.8 eBay Inc. 
• Exhibit 142: eBay Inc. – Overview
• Exhibit 143: eBay Inc. – Business segments
• Exhibit 144: eBay Inc. – Key news
• Exhibit 145: eBay Inc. – Key offerings
• Exhibit 146: eBay Inc. – Segment focus

• 12.9 Flipkart Internet Pvt. Ltd. 
• Exhibit 147: Flipkart Internet Pvt. Ltd. – Overview
• Exhibit 148: Flipkart Internet Pvt. Ltd. – Product / Service
• Exhibit 149: Flipkart Internet Pvt. Ltd. – Key offerings

• 12.10 Groupon Inc. 
• Exhibit 150: Groupon Inc. – Overview
• Exhibit 151: Groupon Inc. – Business segments
• Exhibit 152: Groupon Inc. – Key offerings
• Exhibit 153: Groupon Inc. – Segment focus

• 12.11 JD.com Inc. 
• Exhibit 154: JD.com Inc. – Overview
• Exhibit 155: JD.com Inc. – Business segments
• Exhibit 156: JD.com Inc. – Key news
• Exhibit 157: JD.com Inc. – Key offerings
• Exhibit 158: JD.com Inc. – Segment focus

• 12.12 Lojas Americanas S.A. 
• Exhibit 159: Lojas Americanas S.A. – Overview
• Exhibit 160: Lojas Americanas S.A. – Product / Service
• Exhibit 161: Lojas Americanas S.A. – Key offerings

• 12.13 Otto GmbH and Co. KG 
• Exhibit 162: Otto GmbH and Co. KG – Overview
• Exhibit 163: Otto GmbH and Co. KG – Business segments
• Exhibit 164: Otto GmbH and Co. KG – Key news
• Exhibit 165: Otto GmbH and Co. KG – Key offerings
• Exhibit 166: Otto GmbH and Co. KG – Segment focus

• 12.14 priceline.com LLC 
• Exhibit 167: priceline.com LLC – Overview
• Exhibit 168: priceline.com LLC – Product / Service
• Exhibit 169: priceline.com LLC – Key offerings

• 12.15 The Home Depot Inc. 
• Exhibit 170: The Home Depot Inc. – Overview
• Exhibit 171: The Home Depot Inc. – Product / Service
• Exhibit 172: The Home Depot Inc. – Key offerings

• 12.16 Walmart Inc. 
• Exhibit 173: Walmart Inc. – Overview
• Exhibit 174: Walmart Inc. – Business segments
• Exhibit 175: Walmart Inc. – Key news
• Exhibit 176: Walmart Inc. – Key offerings
• Exhibit 177: Walmart Inc. – Segment focus

• 12.17 Zalando SE 
• Exhibit 178: Zalando SE – Overview
• Exhibit 179: Zalando SE – Product / Service
• Exhibit 180: Zalando SE – Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 181: Inclusions checklist
• Exhibit 182: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 183: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 184: Research methodology
• Exhibit 185: Validation techniques employed for market sizing
• Exhibit 186: Information sources

• 13.5 List of abbreviations 
• Exhibit 187: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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