Filmed at USTA Billie Jean King National Tennis Center, the special spotlights best-in-class individuals who continue to “set the bar” in tennis and style, on and off the court
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HAMILTON, Bermuda, Aug. 28, 2023 /PRNewswire/ — In continuation of their sponsorship, GREY GOOSE vodka and the multi-award-winning series “The Shop UNINTERRUPTED” are thrilled to announce “Set the Bar,”a special tennis-focused episode of the Season 6 series. Filmed at the USTA Billie Jean King National Tennis Center, the episode premiers today, opening day of the US Open, of which Grey Goose has been a longstanding partner of. Starring “The Shop UNINTERRUPTED” host Paul Rivera and guest host professional basketball player Gordon Hayward, actress Lala Anthony, 10-time ATP World singles champion and recipient of the 2008 USTA Billie Jean King National Tennis Center Humanitarian of the Year James Blake, current World No. 3 in women’s singles Jessica Pegula, the episode features unfiltered conversation over GREY GOOSE Honey Deuces, the iconic signature cocktail of the US Open.
“For 17 years, GREY GOOSE has raised a glass to excellence at the US Open,” said Aleco Azqueta, GREY GOOSE Vice President of Marketing. “We’re excited to unite our partnerships with the USTA and ‘The Shop’ for this first-of-its-kind episode, which will share raw, untapped conversations over Grey Goose Honey Deuce cocktails, the signature drink of the US Open. Featuring the defining stories that our fans have come to expect through our support of UNINTERRUPTED, this is a special moment for the GREY GOOSE brand and we can’t wait for you to see it.”
“Set the Bar” was filmed at USTA Billie Jean King National Tennis Center, where the US Open is held, in front of a live audience, and can be viewed on the Grey Goose YouTube Channel and the UNINTERRUPTED YouTube Channel. This is the third collaboration between GREY GOOSE vodka and UNINTERRUPTED, the athlete empowerment brand founded by LeBron James and Maverick Carter, following their joint 2021 limited series “In the Moment” and 2022 limited series “The Shop: Lineup.”
About GREY GOOSE vodka
Made without compromise, GREY GOOSE® is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients.
The expertise of the GREY GOOSE Cellar Master, François Thibault, ensures unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE® vodka, GREY GOOSE® Essences, GREY GOOSE® La Poire, GREY GOOSE® L’Orange, and GREY GOOSE® Le Citron Flavored vodkas.
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The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About The Shop UNINTERRUPTED
The Sports Emmy® Award winning series The Shop UNINTERRUPTED, co-created by Paul Rivera and Randy Mims, remains intact at being revolutionary and creating unique experiences where celebrated artists, entertainers, athletes and advocates come together for authentic, raw, untapped conversations and storytelling. Full episodes continue to be available on UNINTERRUPTED’s YouTube Channel.
Press Contacts
GREY GOOSE | greygoose@Nikecomm.com
The Shop UNINTERRUPTED | Maxine.Chapman@UNINTERRUPTED.com
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