Strategic Corporate Communications Best Practices & New Strategies To Align Internal & External Communications (April 19-20, 2023)

DUBLIN, April 17, 2023 /PRNewswire/ — The “Strategic Corporate Communications Best Practices & New Strategies To Align Internal & External Communications” training has been added to’s offering.

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Align Internal & External Communications to Discover Fresh Engaging Content, Build Employee Trust, and Increase Engagement

At This 2-Day Virtual Conference, You Will Have The Opportunity To Catch Up With Your Peers, Learn About The Challenges They’re Facing-And The Tactics They’re Using To Overcome Them.

About This Corporate Communications Event

It’s been a constant struggle-should internal and external communications to remain separate. When the underlying goal is to deliver one cohesive message the answer is simple: your communication strategies should align.

Join fellow communicators to hear from leaders of some of the world’s most relevant brands as we explore what comes next for the practice.

Key Topics Include:

  • Practice what you preach-demonstrate and behave according to the company’s set core values, not just in view of the public, but also behind closed doors
  • Harness the power of social media
  • Get employees to genuinely buy into your brand values and be ready and willing to deliver on them
  • Maximize productivity and streamline processes
  • Overcome the power struggle when it comes to integration
  • Establish common goals
  • Collaborate on message creation to ensure a consistent experience for both customer and employee

Here’s how it works:

  • Submit a meaty challenge or opportunity* you’d like expert IC coaching and peer support on – or just come along to listen and support others!
  • We’ll select one person to ‘Spotlight’ at the event – they’ll share their Challenge/Opportunity, get some coaching and then we’ll harness the wisdom of the group in a fast-paced, facilitated conversation designed to deliver tangible takeaways and next steps.
  • Whether you’re in the spotlight or supporting someone else, you are guaranteed to leave the event with fresh ideas, insights, and inspiration you can apply to your work immediately.

Benefits of Attending This ALI Virtual Conference

  • Access to practical presentation with real examples and proven strategies from your peers at a variety of leading organizations
  • Networking list for attendees to continue the conversation after the Virtual Conference
  • Interactive, hands-on breakout sessions allowing you to work with your internal communications peers
  • Certificate of attendance for CEUs
  • Opportunity to meet with peers face-to-face while remaining safe
  • Guaranteed extensive, how-to instruction that you can use immediately
  • Opportunity to have your most pressing questions on the topic answered in real-time

This isn’t a passive experience! You will be encouraged to engage throughout the entire event through small group breakouts, networking breaks & more!

Leave with a thorough understanding of the latest best practices in Communications and how they apply-or can be applied-in your work context.

Included With Your Virtual Pass:

  • Interactive experience with real examples
  • Breakout groups to talk with peers
  • Live event recording
  • Link to presentations and resources
  • Contact list for future networking
  • Certificate of completion for CEUs

Who Should Attend:

This conference is designed especially for senior-level professionals and their teams responsible for shaping and executing on their organization’s communications strategy for both external and internal audiences:

  • Employee communications
  • Internal communications
  • Media relations
  • Corporate communications
  • Employee engagement
  • Global communications
  • Public relations
  • Public affairs
  • Human resources
  • Branding and/or employer branding
  • Social media
  • Change management
  • Corporate intranets
  • Digital communications
  • Corporate affairs

Key Topics Covered:

The time zone for this event: [EST]

Day 1 – 04/19/2023

11:00 am – 11:15 am Welcome & Speed Networking

11:15 am – 11:45 am 5 Steps for a Successful Core Values Implementation Plan

Jennifer Prestigiacomo, Head of Employee Communications –

11:45 am – 12:15 pm Living our Values: Implementing Equity and Justice Strategy into Internal Communications Tactics

Alyssa Oshiro, Director of Internal Communications – National Wildlife Federation

12:15 pm – 12:30 pm Refresh & Recharge

12:30 pm – 1:00 pm Interactive Session: Coaching and Community for Communications Professionals

Victoria Dew, SCMP, CEO – Dewpoint Communications

1:00 pm – 1:45 pm Panel: Bridge the Internal vs External Communications Divide

Julianne Lewis Maguire, Senior Manager Internal Communications – Acuity Brands

Linda Zebian, Senior Director Communications & Community – Muck Rack

1:45 pm – 2:00 pm Wrap-up & Thank You

Day 2 – 04/20/2023

11:00 am – 11:05 am Welcome & Aha Moments From Day 1

11:05 am – 11:35 am Benefits of a One-Page Strategic Communications Framework

Kami Spangenberg, Senior Vice President of Corporate Communications- Scientific Stature Services & Community Affairs – RTI International

11:35 am – 12:05 pm From a Millennial, With Love: We Don’t Need A Ping Pong Table In The Office

Landis Tindell, Manager, Corporate Communications – Oklahoma City Thunder

12:05 pm – 12:30 pm How Communicators & AI Can Work In Harmony: ChatGPT For Communicators

Tony Roth, Communications Manger – City of Coolidge Arizona

12:30 pm – 12:45 pm Refresh & Recharge

12:45 pm – 1:15 pm Go Behind the Scenes of Coca-Cola’s Storytelling

Abby (Peck) Carroll, Director- Strategic Communications – The Coca-Cola Company

1:15 pm – 1:45 pm Rapid-Fire Panel: Get Your Biggest Corporate Communications Questions Answered

Ray Hernandez, Director, Communications – Americas Region at Otis Worldwide Corp

Pat Swanson, Former Head of External Owned Media Communications – U.S. Bank

Howard N. Karesh, APR, VP, Corporate Communications – Hillrom (formerly)

1:45 pm – 2:00 pm Wrap-up & Thank You


Abby (Peck) Carroll

Director, Strategic Communications

Landis Tindell Manager, Corporate Communications

Alyssa Oshiro 
Director, Internal Communications

Linda Zebian 
Sr Director, Communications & Community

For more information about this training visit

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