– 45% of Canada’s population watched some part of SUPER BOWL LVI, as the hometown Los Angeles Rams captured the Vince Lombardi Trophy at SoFi Stadium –
– Audiences for SUPER BOWL LVI peaked at 11.4 million viewers during the Pepsi Super Bowl LVI Halftime Show –
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TORONTO, Feb. 14, 2022 /CNW/ – The Los Angeles Rams’ hometown victory over the Cincinnati Bengals in SUPER BOWL LVI is the most-watched broadcast in Canada since last year’s SUPER BOWL, attracting an average audience of 8.1 million viewers on CTV, TSN, and RDS, according to preliminary data from Numeris.
Overall, 16.9 million unique Canadian viewers, or 45% of Canada’s population, tuned in to watch the NFL’s iconic championship game, meaning nearly 1 in 2 Canadians watched some or all of the broadcast. Audiences peaked at 11.4 million viewers at 8:21 p.m. ET during the celebratory Pepsi Super Bowl LVI Halftime Show, headlined by Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, and Kendrick Lamar, with a special guest appearance by 50 Cent.
A tense, back-and-forth matchup that culminated with Matthew Stafford leading the Rams on a fourth-quarter touchdown drive, SUPER BOWL LVI ranks as Canada’s most-watched broadcast of the 2021/22 broadcast season. The game ranked as the #1 program of the day, and CTV was the most-watched network in Canada on Sunday.
Extensive SUPER BOWL content drove engagement across TSN’s social media platforms, garnering 5.5 million views, with 3 million of those views coming on TikTok.
Sunday’s SUPER BOWL LVI broadcast delivered a promotional platform that highlighted original Canadian productions, including CTV’s CHILDREN RUIN EVERYTHING and TRANSPLANT, Crave Original PILLOW TALK, as well as the debut teaser trailer of Crave’s upcoming series SHORESY.
Culminating with SUPER BOWL LVI, the 2021 NFL season attracted significant engagement across TSN’s digital platforms, with live streaming viewership of NFL games growing by +34% compared to the 2020 season.
Bell Media’s CTV, TSN, and RDS are the official broadcasters of the NFL in Canada.
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CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched television network for the past 20 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, TSN Radio stations, and the TSN app, now featuring 5G capabilities. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, MLB, Golf’s Majors, Grand Slam Tennis, NASCAR, F1, UFC, and NCAA March Madness. TSN comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.
RDS is Canada’s French-language sports broadcasting leader. In addition to its world-class content delivered across multiple platforms, including RDS, RDS2, RDS Info, RDS Direct, RDS.ca and the RDS app, RDS offers the broadest portfolio of French-language sports programming in the world. Official broadcaster of the Montreal Canadiens and the Ottawa Senators, CFL and Grey Cup, NFL and Super Bowl, MLB and World Series, NBA and the NBA Finals, Olympic Games until 2024, FIFA World Cup until 2026, exclusive French-language broadcaster of the Montreal Alouettes, Laval Rocket, Formula 1, RDS’s slate of channels present more than 4,000 hours of live programming each year, including UFC, the IIHF Ice Hockey World Championship and World Junior Championship, NASCAR, PGA Tour golf including all four majors, ATP tennis, all four Grand Slam tournaments and Season of Champions Curling. RDS comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about RDS is available at RDS.ca.
Sources: Numeris, Total Canada, P2+, CTV Total Program Data, RDS Daypart 18:32-22:08, Preliminary data subject to change. Adobe Analytics, TSN Live Stream.