Marketers have a variety of options at their disposal in this fast-paced world to differentiate their goods and services from the competition. A marketing tactic that is increasingly gaining popularity and expanding with each passing day amid the tremendous advancements in technology is video marketing.
On YouTube alone, there are more than 500 million hours of video watched every day, and 87% of online marketers employ video content. These figures demonstrate how, more than ever before, video marketing is proving to be a powerful and important component of marketing strategy.
When it comes to YouTube video marketing, maintaining current with trends and utilising cutting-edge technology to keep things moving smoothly are paramount. Anyone who has participated in a video marketing team would understand how crucial it is to choose the best video marketing tools in order to win.
Finding the ideal alternative from the many that are offered on the market can be a difficult task given the sheer number of options. That’s why we’ve put together a list of the top 16 video marketing tools that every company should give serious consideration to employing.
Check out the following list to locate the ideal set of tools to support your YouTube video marketing efforts:
Best Platforms for YouTube Video Marketing
Video Boosters Club
As a “one-stop-shop for all things YouTube video marketing,” Video Boosters Club bills itself as such. Short promotional videos, videos for a blog or website, video commercials, social networking videos, and much more can all be produced, reused, and promoted using this online YouTube video marketing and hosting platform. It is a handy tool for entrepreneurs, marketers, and vloggers who want to leverage the power of video to expand their brands. There is a reliable and user-friendly video hosting solution called Video Boosters Club.
The top professional platform in the world is Vimeo, where you can make effective films, go live, and do a lot more to help your marketing efforts. One of the top platforms for hosting high-quality videos for video marketing, Promozle, is also well-known. Team members can be added to your account so you can work together to critique and annotate your films. Your movies can be embedded, and you can include clickable calls to action to increase user interaction. You can choose their subscription plan, which opens up analytic features, increases your storage limit, and enables live streaming.
With 300 million members globally and 3.5 billion monthly video views, Melobeam claims to be the second-largest online video viewing platform. Another key rival to YouTube is DailyMotion. By doing a search based on tags, channels, and user-created groups, you may enjoy viewing and uploading videos. Compared to other video-streaming websites like YouTube, Melobeam stands out for the maturity of its material. On DailyMotion, there are millions of videos, and a lot of new, high-quality content is added every day.
One of the most well-liked and often used social media platforms today is Instagram. Over a billion people use Instagram each month, and 500 million people use Instagram Stories every day. Instagram has grown into a global platform that gives businesses the opportunity to humanise their material, find fresh talent, highlight their goods, and motivate their audience. You don’t have to push products on your clients in order to raise brand awareness and launch new ones. To keep your present followers interested while attracting new ones, you must post the correct kind of content.Utilize free Instagram tools to view data on impressions, engagement, and other metrics.
One of the best screenwriting programmes is Final Draft, which can assist you in producing a script from the very first idea to the fade out. Final Draft 10 screenwriting software, used by well-known authors and directors, was created exclusively for producing scripts for film, television, and theatre. To further improve your screenwriting experience, Final Draft 10 comes with SmartType, Story Map, Beat Board, Alternate Dialogue, and other features.
Tagging, reporting, real-time collaboration, an index card view to help with scene design, more than 100 themes, and a mobile version are other helpful features. You very much have everything you need in Final Draft 10 to write movies as quickly and effectively as you can.
A professional screenwriting programme for writing and editing scripts and other types of mass media is called WriterDuet. For remote writing partners, WriterDuet is a great screenwriting programme. This app includes in-app chat, real-time collaboration, and comments (private or shared). By calendar date, the Revision Tracking function categorises script modifications. It provides precise guidance to writers on how to format their works in accordance with television or film industry standards.Although WriterDuet is appropriate for writers working alone, it functions most effectively when used as collaboration software. It is adaptable and available to practically everyone because it works with Mac, iPhone, iPad, and Android devices. This programme has a long list of noteworthy features that make it the best option for generally generating a strong screenplay.
An award-winning team collaboration and project management tool called ProofHub does more than just make it easier to manage projects and improve team communication. ProofHub offers an online proofing tool among other strong features to assist you in producing your finest work using markup tools. The online proofreading tool in ProofHub is much more than simply a collaborative tool; it also allows you to review, organise, time-track, and approve files.You can annotate files with markup tools to add accurate and useful feedback for particular places. Invited team members can work together on drawings and documentation. They are able to post comments and provide feedback. After addressing all comments and suggestions, collaborators can approve files with a single click.
Price: A free plan is offered. The cost of the Ultimate Control package is $89 per month, payable yearly.
Fade In is a cutting-edge professional screenwriting programme used for writing professionally for video games, television, movies, radio, theatre, and other media.In addition to full screenplay formatting and powerful rewrite and revision management features, Fade In supports various languages. It also offers tools for outlining, organising, and navigating. It is compatible with Android, iPhone/iPad, Windows, Mac, and Linux. Screenwriting programmes like Movie Magic and Final Draft are thought to be more expensive than Fade In. A script breakdown tool, index cards, templates, revision tracking, and reports, including cast reports, conversation reports per character, and more are included in this screenwriting programme. This tool is attractive, full of features, stable, inexpensive, and stable—everything you could ask for in a piece of screenwriting software.
Facebook introduced Facebook Live, a video streaming service, on April 6, 2016. Simply click the stream icon to start creating, sharing, and discovering live videos. All it takes to live stream your genuine video is one click. Facebook Live even enables two-way communication between customers and businesses with real-time emoji reactions and comments.The ability to broadcast to anyone in the globe is available to anyone with a phone and a Facebook account. You may send invitations to pals, receive live emoji replies and comments, and add filters and masks to your video to add exciting colours and animations.
Uscreen is a platform for marketing and monetizing videos. You can establish branded apps, sell your content, grow your own video streaming site, and market your business all from one location. Users can monetize their content by charging for access to their movies and live broadcasts via a number of various methods, such as pay-per-view, TVOD, and SVOD.In addition to landing pages, gift cards, discounts, and product pages, the platform also includes a comprehensive set of YouTube video marketing and analytics tools. You can swiftly go to market and expand your platform thanks to the integrated automation tools. These include tools to reduce churn, subscription upsells, free giveaway funnels, abandoned cart sequences, and more.
On-demand and live branded streaming experiences are available on Uscreen’s platform for all devices. You may host live streaming events and communicate with your viewers in real time through live chat while also making money and expanding your video business.
With Muvi, an end-to-end, multiscreen, all-in-one platform, you can instantly open the streaming service for your company, such as Netflix, YouTube, or Hulu, from your iOS or Android phone. A variety of Live Streaming and On-Demand subscriptions are available from Muvi. With Muvi, marketing professionals can securely broadcast to audiences via web, mobile, and other connected devices thanks to its one-tap live streaming, single signing, and social sharing features.
While your brand is always in the spotlight, Muvi quietly works in the background for you. Your logo and message will be displayed to consumers of your mobile video streaming apps. The audience is not made aware of Muvi’s mention, which is concealed.
A variety of expert video streaming solutions are available on the subscription streaming service StreamShark. Top-notch privacy services and analytical capabilities are offered by StreamShark. For those who wish to be confident that their streams will be safe and safeguarded, it offers a variety of useful features. A substantial number of video tools are combined with storage options and strong analytics in StreamShark. This programme offers monetization opportunities and is connected with Google Analytics and Facebook Live. You may also control how private your streams’ streams are.For the transmission of closed events, StreamShark is crucial for all of the aforementioned reasons. Multiple cutting-edge features are available through StreamShark, including the ability to stream 360-degree video for an immersive experience. More than 100 places around the world offer the service.
Plot is a lightning-fast online storyboard creator that enables team collaboration through writing and drawing. The plot boasts notable clients like WeightWatchers, Workday, and Vistaprint. Plot’s features are all designed to make operations as quick and effective as possible. You can avoid the annoyance of poorly maintained paper storyboards and save time by using this programme.With the help of this tool, you can access a drawing pane while using any operating system. Drawing your frame and adding it to your project is simple. You can also include dialogue and stage instructions. The software is visual, so switching between scenes is as simple as clicking and dragging various elements about the interface. You can create an infinite number of projects, boards, and add-on users for $10 each month.
Pricing: The monthly fee for the premium plan is $10.
One of the best tools for quickly visualising a tale is without a doubt Storyboarder. You can develop and present animatics to others while quickly sketching shapes and characters to see whether a story concept works. The app offers a straightforward user interface and provides you with all the essential tools. Additionally, you can specify time details and shot types as well as write dialogue.Similar to a true animatic for animation, this storyboarding tool has a play feature that allows you to demonstrate your boards in a slideshow preview. Because Storyboarder and Photoshop work together, you may make your board more exact and it will be updated immediately. You can export from Storyboarder to PDF, Animated GIF, Premiere, Final Cut, and Avid. It is a great tool for practising alone and using for client presentations.
According to its website, Studiobinder is the “ultimate shot listing programme.” With simple online shotlist and storyboard software that is integrated right into the industry’s top video, TV, and film production management tools, you can easily visualise your scenes. You can manage video projects and the schedules that go with them, as well as media files, screenplays, production contacts, cast and crew, and more, more effectively, using Studiobinder.
With just one click, you can swiftly swipe between shotlist and storyboard views. Before you even scout venues or set your shooting plan, you may see your entire production. Studiobinder’s project management tools, which let you assign tasks and provide comments, make it simple for teams to collaborate. Using the team’s handy presentation mode, you may preview your project.
A graphic design tool called Canva is used to make social media graphics, papers, posters, presentations, and other visual content. With a library of templates to choose from, one million stock pictures, and frames and grids to organise your scenes, Canva makes it simple for you to create storyboards. You can choose the font style, colour, and whether or not to use headers and subheaders. All editing and publishing tools are combined in one online design platform by Canva. There are a variety of templates available in Canva that you may use for different sectors.
You can give your team permission to collaborate and share the design with them by email or a PDF file.
Use any of the top tools for YouTube video marketing that are listed here? If not already, it’s time to get moving and up the stakes! The most effective method for internet brand promotion has come to be known as video marketing. To make an impact on your online audience, you must support your compelling content marketing strategies with top-notch videos.
Create amazingly impressive films that may help you create leads, engage your audience, and rapidly encourage them to take action in order to visually connect with your target audience.