BEIJING, Dec. 12, 2023 /PRNewswire/ — Since the proposal of the Belt and Road Initiative, China Mengniu Dairy Company Limited has been actively engaging in the development of global industrial chain of the dairy industry and is committed to providing high-quality products and services to consumers at home and abroad through independent innovation, according to Li Pengcheng, executive president of Mengniu, in the second Belt and Road Forum for Laos-China Cooperation held in Vientiane, Laos on December 7.
“In 2018, Mengniu set up the Yoyi C factory in Indonesia, making it the first factory established by a Chinese dairy company in Southeast Asia. Over the past five years, this factory has built a full-fledged supply chain, from overseas milk source, overseas processing to overseas sales, gradually taking root in the international market. Its products have gained popularity in 12 countries and regions in Southeast Asia, providing local consumers with nutritious and delicious dairy options,” said Li Pengcheng.
Mengniu prioritizes local employment, which has benefited local people while achieving its overseas business growth. For instance, at Mengniu’s Indonesian factory, over 90 percent of the employees are locals, creating over a thousand job opportunities for the community. To better contribute to the society, Mengniu takes an active part in community development, as well as organizing public welfare and charity events.
In recent years, empowered by its brand influence and product popularity, Mengniu has launched many well-recognized brands, including Milk Deluxe, Yoyi C, and Bellamy’s, covering liquid milk, ice cream, milk powder, cheese and other categories. As a premium ice cream brand targeting the Southeast Asian market, Aice has been innovating its product offerings, improving its quality, and building its brand image.
In terms of innovation, Mengniu has won the Silver Award of China Patent Award. for its independently developed probiotic PC-01. This patented probiotic is used in Yoyi C, which are produced in Mengniu’s factories including those in Indonesia.
As the global green and low-carbon transition speeds up, sustainable development, carbon neutrality and carbon peak have also become hot topics in the dairy industry.
Since the beginning of this year, Mengniu has been implementing its GREEN strategy (Governance, Responsibility, Environment, Ecosystem, Nutrition), which aims at sustainable development.
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SOURCE Xinhua Silk Road