Google will halve fees charged to Android app developers in the Google Play store following a similar move by Apple last year, as both companies face legal challenges over fees.
The company announced the move, which will take effect in July A blog post on Tuesday. Purchases of apps on the Google Play store, or the amount taken from in-app purchases, will be deducted from 30% to 15% for the US $ 1m (A $ 1.3m) that developers earn each year.
This would mean that 99% of developers globally would see a 50% reduction in fees, said Sameer Samat, Google’s vice president of product management.
“These are funds that can help developers in the critical phase of their growth by hiring their engineers, adding their marketing staff, increasing server capacity, and more,” he said.