DUBLIN, Aug. 9, 2023 /PRNewswire/ — The “Social Live Streaming Growth Opportunities” report has been added to ResearchAndMarkets.com’s offering.
Content Creators and Platform Providers will Reap the Rewards of Innovative Monetization Strategies
This study covers the social live streaming services industry. The services allow users to broadcast, watch, and react to live video content from compatible devices such as smartphones, computers, tablets, and game consoles.
They provide users with the necessary digital infrastructure to share and stream real-time video content delivered via the internet on applications or web browsers to audiences around the world. Users can generally stream and access live video content as well as interact with other users at no cost. In exchange for free access to the content, however, most services deliver commercials to generate advertising revenues.
Many social live streaming providers offer monetization opportunities to content creators in the form of donations from viewers, advertising revenue sharing, paid subscriptions to certain channels, brand partnerships/sponsorships, and eCommerce for digital and physical products. Live streaming operators generally earn money from these features by imposing fees or revenue-sharing practices.
The industry includes dedicated video streaming platforms and social media platforms. While video streaming platforms such as Twitch or YouTube were pioneers in the live streaming space, social media platforms including Instagram, Facebook, and TikTok developed built-in streaming features more recently in order to leverage the popularity of live content.
Many services originally focused on gaming-related streams, but content categories today include talk shows, music, tutorials, personal vlogs, and interviews.
A selection of companies mentioned in this report includes
- TikTok
- Twitch
- YouTube
Key Topics Covered:
1. Strategic Imperatives
- Why is it Increasingly Difficult to Grow?
- The Strategic Imperative
- The Impact of the Top 3 Strategic Imperatives on the Social Live Streaming Industry
- Growth Opportunities Fuel the Growth Pipeline Engine
2. Growth Opportunity Analysis
- Scope of Analysis
- Social Live Streaming Services
- Growth Drivers
- Growth Restraints
3. Industry Trends
- Extensions and Add-Ons
- Co-streaming Features
- Paid Subscriptions and Virtual Gifting
- Bots
4. Growth Opportunities
- Integrated eCommerce
- Virtual Idol Live Streams
- Interactive Features
- Immersive Live Streaming
- The Powerful Creator Economy
- Online Talk Shows and Vodcasts
- Live Streaming Marketing
- Partnerships with Game Publishers and Console Manufacturers
- Pay-per-View Events
- Blockchain Technology
For more information about this report visit https://www.researchandmarkets.com/r/i0jte8
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